How-To: Starting a Small Business Email Newsletter

How-To: Starting a Small Business Email Newsletter

For any small business, marketing must be a top priority. Reaching people by regular email newsletters helps to build brand awareness, amplify promotions, share infographics and essential information, and establish relationships with potential and existing customers....
Color Psychology: A Marketer’s Paintbox

Color Psychology: A Marketer’s Paintbox

Pay attention to the colors around you. How does being in a red room make you feel? What about being surrounded by blues? Does a bright yellow sign grab your attention better than a white one? Color is one of the most impactful and essential tools a marketer can use....
Upgrade Your Content Marketing

Upgrade Your Content Marketing

Content marketing, for most businesses, is a requirement these days. For content marketing to be successful, however, it takes a well-planned content strategy. But what does a successful content strategy look like? Upgrade your business or organization’s marketing by...
What to Publish on Your Beauty Brand Social Media Account

What to Publish on Your Beauty Brand Social Media Account

Social media is more than just a means to kill time and have fun. It is a chance to accomplish your professional objectives. For permanent makeup artists, social media marketing is about forming connections, conversing with your audience in thought-provoking ways, and...
How to Grow a PMU Business: Scale up Your Customer Service

How to Grow a PMU Business: Scale up Your Customer Service

It’s overwhelming to do everything on your own when growing your PMU business. You want to continue giving every customer the finest experience possible because customer reviews are one of your best promotional tools. Filling your schedule and building your PMU...
How to get PMU Client Reviews and Testimonials

How to get PMU Client Reviews and Testimonials

Is a review important? Yes, customer reviews can be one of your most effective PMU marketing tactics because most customers read reviews before making a reservation at a new salon. What is a Client Testimonial? A client testimonial is when a former client discusses...
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