Brands spread the word about themselves through various digital marketing channels, such as email, search engines, social media, and others, to boost brand awareness, trust, and sales. Content marketing involves intentional storytelling, creating and distributing helpful content like blogs, newsletters, social media posts, emails, and videos to appeal to target audiences and drive conversions. Email marketing keeps subscribers engaged between purchases, builds customer relationships, generates leads, and delivers promotional material through targeted campaigns and personalized messaging. Social media marketing is like online water cooler chat, where brands post interesting, informational, or entertaining content to promote products, create brand awareness, and engage with audiences on platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok. Search engine optimization (SEO) marketing enhances website content for search engines and uses paid advertising to improve online visibility, focusing on on-page optimization and a good user experience. Pay-per-click (PPC) marketing is akin to having an online billboard, with businesses paying only when potential customers click on their ads, which can appear in search engines, websites, texts, social media, images, and videos. Affiliate marketing involves business collaboration, where one earns commissions by promoting the other. Influencer marketing connects brands with influencers who recommend products or services. Inbound marketing attracts and nurtures leads through a combination of content marketing, email marketing, and social media marketing.
source: https://marketingsecrets.com/blog/begin-a-digital-marketing-career
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