Is your restaurant ready to capitalize on the holiday spending surge? Even if you’re late to the game, there’s still time to boost sales through January. Start by adding seasonal-inspired dishes or drinks to your menu—limited-time specials with festive flavors are an easy way to entice customers without a full menu revamp. Once you’ve crafted your offerings, promote them heavily through social media, table tent cards, or eye-catching storefront posters. Speaking of online presence, ensure your website, Google profile, and social media platforms have accurate hours, menus, and contact information—missing details can turn eager diners away.
Take it a step further by investing in targeted social media ads. Free tools like Canva can help you design ads that showcase your dishes, atmosphere, and holiday spirit, attracting potential patrons browsing their feeds. Next, bring on the charm with subtle festive decorations—reuse or upcycle existing décor or score deals at donation centers for a seasonal touch without overspending. Finally, consider your patrons’ holiday needs. Cater to busy shoppers looking for quick bites and large parties in need of dine-in or takeout solutions. By meeting expectations, staying festive, and delivering holiday value, you can boost sales and end the year strong.
source: https://www.trustbgw.com/blog/recipe-for-success-boosting-restaurants-holiday-sales
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