Ensuring your emails actually reach your audience is crucial for effective marketing, yet poor email deliverability can quietly undermine your efforts. Many emails never make it to the inbox due to issues like bad sender reputation, spam filters, or disengaged recipients. To improve your email success rate, start by verifying your email list and removing inactive or invalid addresses to reduce bounce rates. Authenticate your emails with SPF, DKIM, and DMARC protocols to prove your legitimacy to mail servers. Craft high-quality content that encourages engagement, such as interactive elements and calls to action, to boost audience participation. Be mindful of sending frequency—too many emails can overwhelm subscribers and lead to complaints or unsubscribes. Finally, actively monitor your sender’s reputation using email deliverability tools to ensure you stay in good standing. By optimizing these key factors, you can enhance inbox placement and maximize the impact of your email campaigns.
source: https://www.mailgenius.com/the-hidden-costs-of-poor-email-deliverability/
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