As the days shorten and temperatures drop, holiday portrait season is just around the corner—a busy time, especially for portrait photographers juggling last-minute bookings. Here are some tips to prepare and make the most of the season.
Start marketing early to remind clients to schedule sessions amid their busy lives. Many families are caught up with school and extracurriculars, so your marketing should stay on the front burner. Promote your services as potential holiday gifts, emphasizing your photography as a thoughtful option for clients’ gift lists.
Highlight the boutique nature of your business by helping clients with outfit coordination and decor suggestions for displaying their holiday portraits. Many will decorate for the season and may appreciate guidance on where to hang seasonal photos.
Keep print labs’ holiday deadlines in mind to avoid missing order cutoffs. Communicate booking deadlines clearly to clients so they’ll receive portraits on time. Lastly, protect your schedule by reaching out to loyal clients early to avoid overbooking, ensuring each client receives the personal attention your boutique service is known for.
source: https://photographybusinessinstitute.com/5-tips-to-get-your-photography-business-holiday-ready/
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