Website visitors aren’t known for their patience—most won’t wait long for content to load. Slow page speeds can drastically lower your chances of converting visitors, so optimizing your website is crucial. Start by simplifying your design. Overloading your pages with animations, pop-ups, or widgets may look appealing but can significantly slow load times. A streamlined custom design improves both aesthetics and performance.
Fonts also play a role in speed. While custom fonts add flair, they require additional loading time. Switching to system fonts like Arial or Helvetica, already available on most devices, eliminates this issue and ensures a faster user experience. Similarly, reduce the number of plugins you use. Each plugin adds code that the server must process, so removing unnecessary ones can greatly enhance your site’s speed.
External scripts, such as tracking codes or third-party widgets, can also weigh your site down. Limit these scripts and set essential ones to load asynchronously, so they don’t block other content. By taking these steps, you’ll create a faster, more efficient website that keeps visitors engaged and improves conversions.
source: https://www.utahsites.com/how-your-websites-page-speed-helps-conversions/
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