Your email list is one of your most powerful business assets—like a private ATM that strengthens customer connections and fuels long-term profits. But to grow it, you need to be strategic. First, stop hiding your sign-up forms. Many websites make this mistake, placing forms where visitors barely notice them. Instead, position them prominently—above the fold, in the header, or footer—so they’re always visible. Next, give people a real reason to sign up. Nobody joins an email list for fun, so offer irresistible incentives like discounts, free shipping, or valuable lead magnets such as ebooks, checklists, and product demos. Finally, leverage your network. Partner with businesses in related industries and cross-promote each other’s email lists. A simple email exchange can rapidly expand your subscriber base. Implement these tactics, and your email list will grow into a revenue-generating machine.
source: https://www.mailgenius.com/get-more-subscribers-and-build-a-money-making-email-list/
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